Haryana Frames Outdoor Advertising Policy-2010

Chandigarh(Haryana Live): The Haryana Government on Monday has farmed Haryana Municipalities Outdoor Advertising Policy, 2010.

Chandigarh(Haryana Live):  The Haryana Government on Monday has farmed  Haryana Municipalities Outdoor Advertising Policy, 2010.

The policy shall apply to all the municipal areas in the State and shall cover all lands/properties belonging to all State Government Departments, Boards and Corporations unless specifically exempted by the Government.

The policy has been prepared in accordance with the guidelines laid down by the Supreme Court and the environment pollution (Prevention and Control) for the National Capital Region (EPCA).

The policy for outdoor advertising is driven, not by revenue imperatives, but by town’s/city’s development imperatives. The policy will explicitly work to discourage visual clutter. The policy is designed to ensure that outdoor advertising is not hazardous to  traffic. The advertisement rights shall be given for a period not exceeding three years.

Hoardings/advertisements/banners for publicity of achievements, social welfare schemes/messages and various other development policies put up by Government departments/boards/corporations shall be excluded from the purview of the contract. In addition to this, the licensee shall reserve 15 per cent of the total advertising space for the said government advertisements/publicity. No fees/revenue shall be payable to the licensee for these government advertisements.

 The advertisement fees shall be payable in advance on annual basis. The tender amount shall increase at the rate of ten per cent every year.